Possible Google Ranking tools?
Without doubt there is a multitude of information out on the web regarding ways to optimise your website for search engines and really try to bring home the bacon, or traffic so to speak!
However I have often considered alternative ways with which Google might use data to help influence rankings. This is just pure theoretical on my part, and whilst I have no proof, I am guessing at some point soon or in the future, some or all of the following will be considered.
- Google Analytics – without doubt this fantastic free tool has helped informed webmasters the world over about their websites traffic, helping to identify trends etc – however whilst us dear webmasters have been informed about this, so too has Google. I would guess that Google would base some of the algorithm on related stats. For instance a better website with great content would have a shorter bounce rate, and visitors would of course stay on site for longer! Not to mention that Google would also be able to detect keywords from other search engines and links which contribute to the flow of traffic, in fact the deeper your delve into an individual analytics account, the more you could see the benefit of using this data across a wider scale.
- Gmail and GTalk – we use GTalk at work all day, passing quick comments, links, office banter etc, is it possible Google would monitor what links we provide in GTalk? And could this then be extended further into Gmail? In fact could Google Consider the words around any links as having additional keyword relevance, possible!
- Google Docs & Spreadsheets – similarly to the point above, any links and URLs mentioned in Google Docs has the ability to be considered at some point.
- In fact the same could be said of other Google Products like Youtube and Orkut.
They are just a few ways with which Google could, in theory use off-site data to enchance their algorithms. I wouldn’t be surprised if there are a load more examples of ways with which google feed information into their systems to help enhance their algorithm, and in some cases, that data would actually use real user generated information to power their search engines, in addition to code!
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